Event marketing is an impactful and versatile marketing channel that has become more crucial across different industries. In today’s digital age, campaign event companies know that consumers are inundated with different forms of digital messaging. They also know that live events have the power to transcend all the noise.
A campaign event company also knows that event marketing is one of the most personable and direct ways to connect and engage with the target audience. However, executing an event marketing campaign is not always as easy and straightforward as it seems. For starters, it will require having control over various moving parts.
When planning a successful event marketing campaign, keep the following basics in mind to ensure you stay on track and maximize your results:
Create SMART Event Goals
SMART is an acronym that stands for specific, measurable, achievable, results-oriented, and timely. By carefully establishing the objectives of your event campaign, you will be able to better manage and communicate to your team members so they can understand the importance of the campaign.
Having specific goals will also make it easier for the team members to understand what they need to do and stay on the same page. It is also important fro the goals to be measurable so you can accurately assess the performance of the campaign. Keeping everything achievable is also crucial to the event’s success.
Being results oriented will help you focus on the objectives needed to achieve your desired outcome. Finally, the goals need to be timely so it’s easier to achieve them. Setting hard deadlines can also help warrant that tasks are met and everything is progressing accordingly.
Determine the Appropriate ROI Metrics
Once you have established your goals and objectives and the team members already know about them, you need to decide on the metrics with which you will measure each goal and objectives with. Keep in mind that goals are measured differently and it is crucial that you are able to select the correct metrics to monitor.
Create a Detailed Marketing Planning Timeline
Once you have set the event metrics and goals, it’s time that you draw up your plan of attack. When outlining the planning process, one of your primary focus should be on setting the deadlines as opposed to creating a list of tasks.
By viewing the process as a timeline and not a to-do list, it becomes easier to prioritize tasks. You need to also make adjustments as your campaign moves forward. You can use a Gantt chart to make organizing your event planning a lot easier.
Gantt charts are designed with the timeline along the top row and the specific projects in the left-hand column. A Gantt chart is a great way to get a comprehensive and clear view of your event marketing campaign.
Book the Right Venue
Securing the appropriate venue is one of the first tasks you should take care of. This is especially important since large venues are often booked months (sometimes, years) in advance. Before booking the first available space, you also need to have a clear vision of how you want your event to unfold.
You need to also secure a venue that is large enough for attendees to be able to mingle. You can also consider getting small meeting rooms if you want more organized networking sessions. Other important points you need to consider include staging areas, lighting, and accessibility.
Secure Sponsorships
This is one of the most difficult tasks event organizers need to face. However, this is crucial when you are hosting a large scale event. Reach out to potential sponsors as soon as possible. Make sure you also have an enticing sponsorship package they can’t refuse.
