A brand strategy involves a number of different components which create an overall concept and reputation for your business. A brand represents what other people think about your company. Your brand is more than your logo, name, or slogan. It’s the entire experience your prospects and customers have with your company, product, or service.
Your brand strategy defines what you stand for, a promise you make, and the personality you convey. Branding is crucial for products and services sold in huge consumer markets. It’s also important in B2B because it helps you stand out from your competition. Your brand strategy brings your competitive positioning to life and works to position you as a certain “something” in the mind of your prospects and customers.
Successful branding also creates “brand equity” – the amount of money that customers are willing to pay just because it’s your brand. In addition to generating revenue, brand equity makes your company itself more valuable over the long term.
Create a lasting impression on viewers
The customers have an opinion about your company or product long before they step into your office or store, even before they start doing the research about it online. Most of the impression is gained just by looking at your campaign — actually just by glancing at it.
That’s what makes your visual identity such an important part of your overall branding. With impressive visual identity, you get your foot in the door right away. It should aim to create an emotional appeal, not just convey the information about your company. Visuals affect decisions and opinions dramatically and it is important to have something that appeals to the eye.
Great logos attract the attention of the audience
A logo is the face of the company. Taglines might come and go but the logo remains and should be designed keeping this in mind. A good logo not only helps customers to retain the name of the brand in their memory but also turns them into loyal customers. A logo design can quickly grab the audience’s attention and communicate a company’s core values and therefore it’s said that a logo speaks for the brand.
You can choose a creative agency like TXTR studios that combines strategic thinking with creativity and a deep understanding of branding, marketing, advertising, copywriting, logo designing, visual appearance, neuromarketing, psychology, design, and sociology. Good creative agencies like TXTR studios will help you unpack your story, emotional drivers, visual metaphors, colors, typography, voice, keywords, and help you align all this with your business model, your strategy, and key target groups. They can then help you by liaising with a designer who helps develop your logo or website and marketing materials – making sure that all elements are aligned and consistent with your brand story.
Creative agencies like TXTR studios provide a fresh and impartial perspective on the pros and cons of a company’s brand, and can therefore suggest and implement effective branding solutions that will transform their client’s fortunes. Branding consultants develop and help implement strategies for both new and existing products, and can influence all phases of marketing, from design and distribution decisions to advertising and public relations messaging.
TXTR Studios can transform small companies into a powerhouse through market analysis, content marketing, website audit, keyword research, and video services. Visit their website for more information.
